Walk Away From All That You Know!

Sep 23, 2020

 Its undeniable that the Indian consumers have taken a step ahead in changing their set shopping patterns over time. It has atleast gone from ‘sasta tikau’ (cheap and doable) to ‘badiya brand and quality’ but still what lacks amongst majority of the shoppers is something we term as ‘mindful purchases’. The thoughtful contemplation over the basic elements of any product seems to get lost in the haze of appealing appearances. The hysteria created around the latest model is blinding enough for you to make some regretful choices and that’s exactly what the marketers feed on, your instant urge of buying what’s new on the shelf without giving a thought about if it’s ideal for you or not.

The idea of walking down the streets of London on a stormy night in high heels, leaning on the arms of a chivalrous man in leather boots is quite cinematic but an annoyingly discomforting reality. The climax is not a bed of roses but sore ankles and a disoriented back.

‘’No matter how good the shoe is, if the foot doesn’t fit well within the shoe, you’re not going to get peak performance from it.”- Michael Martin. The words of wisdom coming from Nike’s global head of digital products should be able to knock some sense into the consumers who are up against a brick wall with their purchasing patterns.

As per the research conducted by the Nike team, 3 in 5 people are wearing the wrong shoe size and three-fourths of women bear frequent pain as a result of forcing their feet into smaller shoes according to the survey by the American Orthopaedic Foot and Ankle Association (AOFAS). The measurement of your shoe is based upon an aged layout of

dimensions (The Brannock measurement model of 1927). That’s not it, you’ll be dazed to know the figure of foot injuries that are responsible for keeping Americans out of the office each year, according to data from the Bureau of Labor Statistics, its 60 bloody thousand. Atleast 60, 000 suited up men and women end up with calluses, blisters or severe ankle

pain, back sprains and many other kinds of messed up feet because they are wearing the wrong shoe.

Similar is the scene with sportsmen, an unconscious brand driven choice of shoes leads to injuries such as athlete’s foot corns, bunions, shin splints and Achilles tendon pain. If all these names do not ring a bell than ‘arthritis’ will definitely leave an echo and bring you feet-to-feet with reality of ‘shoecide’. There is this odd thought that hovers around the head of footwear consumers that adding a smaller shoe size to the cart is the right way of buying shoes as they will eventually stretch over time and adjust perfectly to the shape of our feet. Notions like these is what subject the soft tissues and muscle connections of our feet to stress and pain

As per the research conducted by the Nike team, 3 in 5 people are wearing the wrong shoe size and three-fourths of women bear frequent pain as a result of forcing their feet into smaller shoes according to the survey by the American Orthopaedic Foot and Ankle Association (AOFAS). The measurement of your shoe is based upon an aged layout of dimensions (The Brannock measurement model of 1927). That’s not it, you’ll be dazed to know the figure of foot injuries that are responsible for keeping Americans out of the office each year, according to data from the Bureau of Labor Statistics, its 60 bloody thousand. Atleast 60, 000 suited up men and women end up with calluses, blisters or severe ankle pain, back sprains and many other kinds of messed up feet because they are wearing the wrong shoe.

Similar is the scene with sportsmen, an unconscious brand driven choice of shoes leads to injuries such as athlete’s foot corns, bunions, shin splints and Achilles tendon pain. If all these names do not ring a bell than ‘arthritis’ will definitely leave an echo and bring you feet-to-feet with reality of ‘shoecide’. There is this odd thought that hovers around the head of footwear consumers that adding a smaller shoe size to the cart is the right way of buying shoes as they will eventually stretch over time and adjust perfectly to the shape of our feet. Notions like these is what subject the soft tissues and muscle connections of our feet to stress and pain.

 
 

The primary criteria to purchase any footwear are often looked over prior to purchasing a shoe. First and foremost, the mechanics and engineering of the shoe is to be analyzed over aesthetics. Here are a few pointers that’ll take your feet a long way.

- The act of running or walking causes the foot to spread from all sides so ‘ensure breathing space’ for your toes, a shoe front must have at least half an inch space till the

longest toe. Even the toe box which is deep and wide enough is a must for your toes to not feel sick and suffocated. The air flow/pores are a ‘necessity’.

- The anatomy of any shoe should compose of Achilles tendon protector that encloses the heels and keep them safe and heel collars to aid a comforting fit.

- A shoe is designed to accustom to your motion control and provide enough cushioning for comfort and arch support. A sign of a good shoe is when it bends and flexes

exactly where the foot bends.

- The resistance is another factor to be kept in mind except for the cases when you feel like falling on your face.

- Flats have an ideal weight distribution at the arch and metatarsal bones, so orthopedically, humans are suggested to wear flat footwears. Maximum, 2.5 cms long heel is okay for

your feet unless your job is not walking the ramp at a Victoria Secret show.

- The lining of the shoe is something to be maintained by constantly checking if it still bounces back when you press on it.

- One sole advice for a comfortable feet life is to be conscious about the insole, midsole and outsole of the shoe’s body. Insole cushions your feet; Midsole absorbs the shock and

outsole maintains traction and gain a good grip on those treacherous tracks.

 

 

So, it’s about time to hit a realization before hitting a rock bottom with your feet. The technical craftsmanship of a shoe is worth more than its art and color so stop being lured into

deceptive advertisements and divert your focus to the construction of a shoe. A masterpiece that suits your size will unquestionably suit your style. It was right about time to introduce an enhanced in-store experience with the use of high technology blended with footwear science that will transform the way you have been snapping up your shoes so far.

How Teknofeet ensures an all-inclusive experience for your feet as soon as you walk in from that door right in the store.

· Scan your feet using a 3D foot scanner.

· Recommend shoes that are closest to your feet’s shape and size. (Both from the stock of the store and the inventory)

· There will be professional shoe men to guide you with the purchase.

· The only thing you need to be concerned about is the aesthetics like the look and the color of the shoe.

· You’ll be miles away from the agony of a substandard kind or a below par size.

A couple of more unsolicited advices to be skimmed through with your undivided attention are as follows.

· Get your both feet measured and get the size of the bigger foot. Normally, it is believed that the right-handed folks have bigger right foot.

· All and all, ‘never ever compromise on the size’.

· Snap up them babies at Day’s end if you’re planning on entering the brand’s retail store so your feet is at its maximum size post day’s activity and it can be scanned immaculately.

· Pair of running shoes should be replaced with a new set once they have covered 300-400 miles.

· A right shoe will always help you walk through life effortlessly. So, let’s begin that journey with Teknofeet.

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